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	<title>Fallon Communications, Susan Fallon</title>
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	<link>http://falloncomm.com</link>
	<description>Susan Fallon</description>
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		<title>Sustainability and CSR Reporting:  Get Real</title>
		<link>http://falloncomm.com/public-relations-marketing-consulting/01-2010/sustainability-and-csr-reporting-get-real/</link>
		<comments>http://falloncomm.com/public-relations-marketing-consulting/01-2010/sustainability-and-csr-reporting-get-real/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 18:44:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://falloncomm.com/?p=208</guid>
		<description><![CDATA[ 
A friend of mine recently confessed that she had stopped the recycling portion of her trash pickup.  Why?  Because she’s been out of work for over a year and is looking for every possible way to cut corners.
That got me to wondering how our shaky economy had affected “green” expectations and efforts.  Were consumers less [...]]]></description>
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		<title>Stuck-in-the-Mud Communications Planning</title>
		<link>http://falloncomm.com/public-relations-marketing-consulting/01-2010/stuck-in-the-mud-communications-planning/</link>
		<comments>http://falloncomm.com/public-relations-marketing-consulting/01-2010/stuck-in-the-mud-communications-planning/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 18:36:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Communication Conundrums]]></category>

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		<description><![CDATA[ 
Stuck-in-the-Mud Communications Planning
It happens more often than you think, in companies large and small.  Communication plans are written in limbo, i.e., they are not tied to specific business goals.  Instead, strategies and tactics are linked to communications goals and associated programs that will presumably enhance the company brand and influence sales.
 Think of a powerful car [...]]]></description>
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